Red Nose Day USA holds on to its UK success since its launched in 1988. The charity has raised over £1bn to help 50 million people in the poorest communities in the UK and abroad.
The Red Nose Day UK fundraiser encourages people to “do something funny for money” at school, in their community or at the workplace. Red Nose Day ends with a live TV show and telethon on BBC1. This year Red Nose Day raised over £78m and attracted 8.5 million viewers
It concludes with a live TV show and telethon on BBC1, which in March 2015 raised over £78m and attracted 8.5 million viewers. Roughly 3.2 million viewers watched the US premiere of Red Nose Day. The premiere consisted of a three-hour broadcast from New York featuring live comedy sketches, musical performances and pre-recorded acts. The US show also included pre-recorded celebrity reports from Jack Black, who was stationed in Uganda and Michelle Rodriguez in Peru. Also, Seth Meyers, David Duchovny and Jane Krakowski urged viewers to donate during the show.
Amanda Horton-Mastin says the idea of a US Red Nose Day had been percolating for some time: “We share the same language, the US is an amazingly generous population and we have a lot of shared comedy.” Although the US is bigger in size it was essential to have an effective partner there, so the team chose NBC, whom worked with affiliates to promote the event locally.
The challenge was reaching the masses. In the UK, BBC 1 and 3 partners could reach the majority. The biggest challenge was building awareness in a country where red noses were affiliated with a reindeer names Rudolph – not raising money. The launch or Red Nose day in a country with 320 million people and multiple time zones was eve more challenging, but the first Red Nose Day on May 21st raised over $21m (£13.6m).
Source: http://bit.ly/1LsfQg6
from Kabir Kassam - Community Leader http://bit.ly/1GnAtDv
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